—In 2018, when the renovation was finally over, we installed large electric letters on the rooftop that said
FREEDOM, and ended up having a lot of trouble on social media, including reprimands from besuited users. But for us it was essentially about showing the world that as a museum we were ready to look into relevant issues and contemporary ethics, phenomena that are not always likeable by all.
We wanted to emphasise the role of the museum as the place to see contemporary art without being scared off. Contemporary art gives freedom of expression. There are complex issues, ideas and formats that dwell on freedom and stray from the official line, which is not officially articulated in any document. And we shall go on exhibiting controversial artworks. Because this is the way it should be. We are not trying to become more harmonised and streamlined for the system.
Traditional art deals with the same issues, but in order to experience it you have to put on a nice suit and go to a museum. But contemporary art can actually come forward to meet people because it is more flexible, free-spirited, unregulated.